Tomorrow I intend to try something, something new. I want to make with total intention, a “viral video.” This one will not be narrative, as that has eluded me thus far. No, I will exploit that which is closest to my heart. My deepest apologies to My Sexy Girlfriend Veronica, but I am taking about Vladimir Jack Bauer, my cat. Tonight I brought home the trusty Canon T2i DSLR to see if I could make something with my little man. I will admit, I love a good pet video. Whether it’s :20 seconds or 4-5 minutes, I’ll watch these hilarious romps of animals being animals online. I love them. At the same time, the analytical side of me made some notations.
First, the concept and title are simple. Nothing fancy, just the absolute most obvious aspect of the video is the name you use, like “Cat tries to figure out treadmill” or “Kittens beg for food”. From there, keep it short. Very short. In some ways, the shorter the video is, it almost guarantees views.
These vids are almost all unedited, raw footage straight out of a camcorder. In my video, there will be some editing. Minor, but still it won’t just be raw footage as I so often see. I’m also going to add some music, licensed proper music, but music nonetheless. Shooting with the T2i means I used shallow depth of field too. I do some focus pulls and tried to get a decent exposure (but alas, I am NOT a D.P. and have not the greatest of skills with the camera itself).
I just cannot help but apply some filmmaking skills to anything I do. It’s something I cannot let go of.These are risks as they break the formula that has been tried and true. If this doesn’t work, then I’ll probably attempt to just upload raw footage later.
The experiment will take 3 months to allow the search engines to take in the video, process the key words/metatags, and also for the snowball to head down the mountainside. I cannot guarantee this will work. I am more curious if I can get the coveted hundred thousand views on something I spend little to no time on and quite frankly pander to the masses.
Tomorrow, be prepared to see my cat, Vladimir Jack Bauer make his Internet Video Debut…