I was sick again. That lost a lot of energy into nothingness. Being thrust into a flurry of work for various companies meant no easing back into the groove. Doing live switching events has been my mainstay since winter time is not the best for Drone work. I still have not been able to take on my greatest enemy, the nemesis that has dominated all of my focus. My greatest enemy is time. Too much or too little and the balance becomes off center. My plans for the future continue down the tracks. In about two months, the wheels will be in motion and momentum will carry me into the next few years of my life.
I released my first Sonnyboo Interactive Project and I have several more to come too. Nothing has popped yet. One of the important lessons I have learned doing this type of thing is this; the most overlooked factor for a viral video or for content to be discovered will always be TIME.
These days instant gratification seems to be the trend. And having immeasurable amounts of content to satiate that desire simply makes the need greater. On the flipside of that, as a content generator, we expect instant likes, massive views, and the world to spread our creations for us to the everyone else.
When that does not happen, when the “instant” aspect gets removed, most people get frustrated or disappointed. I know I certainly did. Right when you finish a project, that’s when you are most excited about what you accomplished. Your motivation stays high. And when the audience doesn’t immediately join your enthusiasm, most people just move on and stop thinking about that project.
By being cold and analytical as I am, I like to look at analytics. I like to study patterns of behavior. What do people like and why? What is it that connects to their inherent humanity? And more directly related to the topic on hand, I noticed the trend that sometimes a video can go viral years after you made it.
I learned patience. I do not expect every video, every project to immediately go big. Sometimes your own nuggets of creativity can get big weeks, months, or even years after you made it. In this ocean of content, sometimes what people want now is not what they crave later. The key is having a body of work available and not being so anxious for the immediacy.
“Starman waiting in the sky
He’d like to come and meet us
But he thinks he’d blow our minds
There’s a starman waiting in the sky
He’s told us not to blow it
‘Cause he knows it’s all worthwhile
He told me
Let the children lose it
Let the children use it”
– David Bowie